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Meat & Poultry Asia 2021

Meat & Poultry Asia (MPA) launches at the fourth edition of SFFA, happening on 28 – 3o September 2021.

This show will highlight the unseen craft of the meat industry and build a wider community for meat suppliers, importers and traders to tackle challenges and share sustainable solutions for the future. There will also be a focus on meat trading and enabling the formation of new business opportunities and cross-border partnerships between international meat and poultry suppliers and Asia Pacific food manufacturers, allowing for real business to be done.

ASEAN Butchery Competition, Co-hosted by Meat Traders’ Association (MTA) Singapore
Show organisers Montgomery Asia have established a new partnership with Meat Traders’ Association (MTA) Singapore, and together we will be co-hosting the first ever ASEAN Butchery Competition in 2021.

The competition aims to create an environment where local and overseas butchers are able to demonstrate their workmanship through meat cutting, display and the creative usage of full pieces of beef, lamb, pork and chicken. This is an open-level competition, and participants will come from the ASEAN region. Individual members of the trade now have a chance to build working friendships and unlock business opportunities, and the overall trade industry will ideally benefit from this demonstration of creativity and innovation.

An overall top three winners will receive grand cash prizes and top winner of each scoring category (based on the five judging criteria) will also walk away with cash prizes.


Brought to you by the industry, for the industry

SFFA and MPA 2021 strengthens its commitment to highlighting the best of this fast-evolving industry, with an elevated focus on the promotion of meat trading  within Asia Pacific to support farmers in this region.

Exhibitor Profiles:

F&B Categories

  • Fresh / Unprocessed Meat

  • Meat & Charcuterie

  • Meat-based Products

  • Organ Meats & Offal

  • Poultry

  • Processed Meat

Non-F&B Categories

  • Analysis, Quality & Certification

  • Clothing & Personal Protective Equipment

  • Cutting Tools, Machinery & Equipment for Meat Industry

  • Logistics, Storage & Transport

Keen to exhibit in MPA?

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Visitor Profiles:

Key Sectors

  • Foodservice

    • Cafes/Restaurants
  • Retail

    • Butcheries
    • Gourmet/ Speciality Retailers
    • Independent Delicatessens
    • Online Retailers
    • Supermarkets
  • Wholesale & Distribution

  • Hospitality & Travel

    • Airlines
    • Cruise Liners
    • Country Clubs
    • Hotels & Resorts

Key Titles

  • Brand/ Category Managers

  • Cafe & Restaurant Owners/ Operators

  • Chairman/ CEO/ MD

  • Directors/ General Managers

  • Distributors/ Wholesalers/ Exporters & Importers

  • Executive Chefs / Chefs de Cuisine

  • F&B Directors/ Managers

  • Purchasing Directors/ Managers


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