SINGAPORE, 4 September 2017 – Speciality & Fine Food Asia (SFFA) has launched its 2018 campaign with a fresh new logo and an updated creative to convey a contemporary, energetic and upbeat feel to the show.
SFFA is the Asian edition of the UK’s market-leading trade showcase of fine food and drink, Speciality & Fine Food Fair. Now into its 18th year in London, Speciality & Fine Food Fair refreshed its look earlier this year as it unveiled a raft of exciting changes, including enhanced visitor attractions and reaffirming the intimate feel that it has long been renowned for. Exhibitors have been deliberately and carefully curated to ensure only the best artisan and premium producers will be at the show; new discovery zones and trails have been introduced to provide buyers with an experiential journey as they uncover exciting new products and reconnect with heritage brands.
The Asian show will follow a similar direction in 2018. Having concluded on a successful note with its inaugural show on 18-20 July in Singapore, where 161 exhibitors met approximately 3,000 trade visitors from Southeast Asia and beyond, the show has cemented its position as the region’s leading showcase of artisan and gourmet food and drink for the industry. It will continue to build upon the success of 2017 and strengthen its specialist nature by bringing the best artisan and premium producers to meet with trade buyers from the foodservice, hospitality, retail and F&B industries across Southeast Asia.
Soraya Gadelrab, Portfolio Director, Fresh Montgomery said: “SFFA 2017 was a great success in providing a timely and dedicated trade platform for artisan and high-quality produce. As a specialist exhibition organiser in the F&B, foodservice and hospitality industries, we pride ourselves on staying attuned to market needs. It’s not about being the biggest show, it’s about providing the most relevant platform and avenues for the sectors that we serve. We’re excited with the enhancements made for our UK show and look forward to bringing that same vibrancy to SFFA next year.”
Speciality & Fine Food Asia will take place again next year from 17-19 July 2018 at Suntec Singapore alongside Restaurant, Pub & Bar Asia, a trade show for the restaurant, pub and bar sectors in Southeast Asia.
|Speciality & Fine Food Asia||Restaurant, Pub & Bar|
About Montgomery Events Asia
Established in 2016, Montgomery Events Asia is a fully-owned subsidiary of Angus Montgomery. It focusses on the growing Asian market, bringing the group’s flagship events to this region as well as developing new trade shows that meet the needs of the Asian market.
About Fresh Montgomery
Founded in 1999, Fresh RM Ltd. was launched as a joint venture company between Reed Exhibitions and Angus Montgomery. In 2011, Montgomery bought out Reed’s share of this business and Montgomery now owns the business outright.
A young, dynamic and creative company, Fresh Montgomery is a specialist exhibition organiser who has built up unparalleled business opportunities for the foodservice and hospitality industries. For more information, visit www.freshmontgomery.co.uk.
For media enquiries and partnership opportunities, please contact:
+65 9388 4024
To exhibit at the 2018 shows, please contact:
Speciality & Fine Food Asia
T: +65 9880 4126
Restaurant, Pub & Bar Asia
T: +65 9339 6687
International Sales (outside APAC)
International Sales Director
T: +44 (0) 20 7886 3094